Gina Group is expanding!

With many new partnerships signed or in the works, we are anticipating that this will be a big year for Gina. In the Summer of 2022, we welcomed Dockers® into the family and have high hopes for what this partnership will do for both of our brands.

Dockers, established by Levi Strauss & Co.® launched in 1986 and “revolutionized business attire when young professionals adopted khakis as their pant of choice”, providing men with smarter, more comfortable and more versatile clothes for every occasion. They’re dressy, yet casual: “the originator of casual Friday”.

“Dockers is a strong brand that’s recognized across the world; one of the many reasons that we’re excited to partner with them”, said Paul Kubie, Vice President of Business Development at Gina Group, “They’re for every body, every day”.

At Gina Group, we want to be deliberate about making a positive global impression, and we are continually looking to partner with companies whose values align with our own. Dockers and Levi’s have been trendsetters in the realm of fashion for decades, but they have also been ahead of the curve when it comes to their social responsibility and sustainability:

-       They invented Water<Less®, “a suite of techniques that require less water” and reuse water in their production process.

-       They are partnering with Waves For Water providing access to clean water for communities in developing countries.

-       They are using fabrics that contain fibers made using the Repreve® recycling processes (including plastic bottles).

These initiatives are in alignment with values that are at the core of our business – collaboration, innovation, and compassion - and that is one of the many reasons that this partnership is such a good fit.

We are so honored to collaborate with Dockers, to join forces and to move forward together in this new year and beyond.