Gina Group enters the athletic + wellness market with Legend brands.
When Gina Group first started out in business in 1986, flocking tights were the sole product. As the business grew, we started designing, manufacturing, and distributing more and more products. First, within the legwear category, expanding to socks, leggings, and lounge. Then branching out into footwear, intimates, fashion accessories, handbags, and more. Now, with hundreds of thousands of products, and over thirty years in business, Gina has evolved to become a one stop shop for many clients. With nine divisions (and continually expanding), the newest addition is Legend Brands, offering athletic + wellness accessories.
In the Spring of 2022, we began offering products from Legend’s multiple different brands:
Everlast: A premier fight sports and fitness brand offering boxing, mixed martial arts, and fitness products.
TRAKK: An athletic and wellness brand, offering products that support a holistic, healthy lifestyle.
Purify: A beauty brand, specializing in non-invasive, natural beauty and wellness products.
LIVUP: A lifestyle brand, making adventure, travel and experience fun through innovative ideas, accessories and gadgets.
WIZZI: A tech-driven brand, creating products that streamline consumers lives both on the go and at home.
We are very particular when it comes to partnerships and expanding our business. We seek trustworthiness and honesty, with the right business ethics. We want to be sure we are compatible relationally, that our values are in alignment, and the products are of good quality and value. This is why adding this division has been a good fit for Gina. Adding Legend to the Gina family is just an extension of what we are already doing; enhancing the lifestyle of the consumer by providing relevant, reliable products across multiple segments of retail.